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October 2001
California Tan and John Abate Announce Total Support of Tanning Salons
Recently, indoor tanning lotion manufacturers California Tan and John Abate announced that they will no longer be selling their products to beauty supply houses (which include, locally, West Coast Beauty Supply and Pacific Salon Systems). This decision was based upon their desire to support the indoor tanning industry 100%, and it was an exciting announcement for tanning salons everywhere. Therefore, effective immediately, The Copper Zone will no longer be offering the "licensed cosmetologist discount" on any of the products we sell at our salon.
"We concluded that no matter how painful the negative short-term impact may be, it should not and could not prevent us from doing what was right. Our commitment and the future success of California Tan, Inc. lie with tanning salons. For the long-term, we want to hang our hat on the indoor tanning industry."
Frank Muscatello, President
California Tan, Inc.
September 19, 2001
"The statement we're trying to make is, you're either for the tanning industry or you're against the tanning industry. California Tan, Inc. perceives itself as the number one lotion manufacturer in the tanning industry and we're giving our sole support to tanning. One of the problems with selling to beauty supply stores is that they just weren't getting proper product training. Beauty supply outlets are a 'self-serve' business where customers can walk over to a shelf and just pick out what they want."
Max Recone, CEO
California Tan, Inc.
September 19, 2001
"I have spent the last few weeks speaking to many salon owners... as a prior salon owner myself, I understand the importance of their opinion... They were concerned that people who bought JA tanning lotions from beauty supply houses did not receive the education and training they needed to use these lotions safely. It's the salon owners who have made my company what it is today; their support carried me through my name change unscathed. I always have known and appreciated their role in my success... Consequently, in light of their prevailing beliefs and concerns, I must continue to support the salons by bowing to their wishes. By supporting them, I hope they will continue to support me."
John Abate, company founder
John Abate International
October 19, 2001
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July 18, 2001
The Copper Zone Honored Again
 The Copper Zone, an upscale tanning salon on Olympia's westside, has received yet another significant industry recognition. The two-year old salon has been named "Winner of the 2001 Salon Image Competition," hosted by the tanning publication Today's Image. Natalia Erdahl, owner, The Copper Zone accepted the award at the Today's Image Tanning Tradeshow in Las Vegas last week.
"We share the recognition with our design firm, Ellis Paguirigan Designs," commented Erdahl. "By bringing in experts we were able to create a new look and feel in the tanning industry that has really paid off."
Setting new standards in the tanning industry in both service and design, The Copper Zone has also been recognized with a March 2001 cover story in Tanning Trends magazine as well as in the February 2001 issue of Looking Fit, which named it among the "Industrys Top 250 Salons." Erdahl is certified by International Smart Tan Network and is a Salon Educator for California Tan.
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March 16, 2001
Olympia's Copper Zone Captures Cover Of Tanning Trends Magazine
 Tanning Trends, a leading magazine for the tanning industry, features Natalia Erdahl owner of The Copper Zone on the magazine's March 2001 cover. Erdahl's upscale west side tanning salon is profiled for its design savvy and successful marketing efforts in the cover story, "In the Media Zone."
The story focuses on how The Copper Zone, designed by Ellis Paguirigan, has attracted and maintained an excellent clientele for the 18-month old business through the use of branding and simple marketing techniques.
Tanning Trends is the official publication of the International Smart Tan Network.
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November 18, 2000
Design Enhances Tanning Salon's Year One Success
To many businesses the way something looks may not be of great concern. To others it can mean the difference between launching a successful business or struggling to keep the doors open.
When Natalia Erdahl decided to start her own business a tanning salon she surveyed the competition and looked for untapped markets. She knew she could attract a more mature, sophisticated clientele just by creating a more upscale identity.
She enlisted the marketing  artistry of former employer and friend Ellis Paguirigan. Paguirigan created a contemporary, clean, sophisticated and visually-elegant appeal for the salon, which was consistently carried through direct mail pieces, brochures, forms, even business cards. The name The Copper Zone completed the identity.
 "Any visual aspect of a company is an opportunity to gain admiration by its clientele," explains Paguirigan, Creative Director/President, Ellis Paguirigan Designs, Inc. (http://www.ellisdesigns.com). "For The Copper Zone it was important that the look we create impart confidence and inviting elegance."
Rather than sticking to 90-degree angles, curves have been used from the half circle Italian tiled entrance area to rounding off one corner of each tanning room. Simple curved elements are repeated with paint treatments throughout the salon. Both the curved walls and the paint break up the hallway lined with tanning rooms, creating a more inviting space and add a contemporary element. The curves and softened edges in each tanning room lessen the confined feeling. Neutral colors including a minimal use of black are accented by metallic copper and copper tones. Texture is created with the tiles, the carpet and the wall treatment. Contemporary product display cases with clean lines as well as inset shelving frame the reception area.
"After the initial gasp of surprise, the question people inevitably ask is "is it a franchise?" confides Erdahl, who takes the question as a compliment. "People arent used to seeing this kind of cohesive design and compelling presence in a tanning salon."
Style has helped Erdahl attract a discriminating clientele to the salon, a clientele she describes as the professional 35 plus crowd that is not wooed by palm trees and neon lights. Approximately 30% of her clientele are men. She rarely sees teens except when she runs specials before homecoming and prom.
"Obviously people need to feel comfortable especially since the process means removing ones clothing," Erdahl insists. "When they tour the salon and are greeted by our staff they immediately trust us."
Erdahl attributes a great deal of her year one success to having a great identity. Clients knew, from the first direct mail piece to the moment they entered the door, that the salon was unique to the Olympia area. She backed up the look with top of the line tanning beds, boutique tanning products, and attentive service.
"Design gets people in the door and helps close the sale," she concludes. "By carrying our identity through all aspects of the business, especially client service, we have built a great clientele and have far exceeded even our own initial expectations for our first year."
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2627 Capital Mall Drive, Suite 3B